CodeWave insights

Notes on making better software.

Ideas and practical guidance on product strategy, custom software, digital experiences, and the systems that help businesses work better.

Automation / FIELD NOTES

Before you automate a workflow, make the workflow visible

A practical automation project begins with people, handoffs, and exceptions, not a tool list.

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Product strategy / FIELD NOTES

A better MVP is a complete first step, not a smaller product

The strongest first release solves one valuable problem end to end and leaves room for what comes next.

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Custom software / FIELD NOTES

When does custom software make sense?

Custom development is most useful when your differentiating process is constrained by the tools around it.

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